Digital Marketing Account Manager I London I £30-40K

My client is small/medium sized award winning PR and digital marketing agency, seeking a Digital Marketing Account Manager to join their consumer and technology team in their central London office.

The role will be to work alongside their talented digital-savvy PR teams to deliver integrated digital marketing campaigns for consumer technology clients in a range of innovative markets. Key client accounts include a variety of large and new brand names which can be discussed if this role sounds of interest.  Content marketing and the alignment of social/digital with sales objectives is a key aspect of their business. Please note: this is not a community manager role.

This challenge is perfect for an ambitious Account Manager or Senior Account Manager with:

• Proven ability to implement and manage Earned and Paid campaign strategy
• Experience in developing and implementing best practice SEO
• Excellent analytics & reporting skills
• Experience proposals Proposal writing skills and experience
• At least 3 years’ experience in integrated consumer social & digital campaigns, including previous consumer technology experience working alongside digital savvy PR agency team

Key skills and attributes:

• Planning and delivery experience across all key areas of digital (Earned social, SEO, Paid)
• Ability to deliver outstanding social/digital campaigns – with a track record of delivering quantifiable results
• Strong understanding of content strategy – able to develop creative, yet realistic, linkbait, viral campaigns, influencer lists and community-driven content ideas
• Ability to effectively optimise content assets and devise wider SEO strategy
• Analytics skills: Google Analytics and social media monitoring tools, such as Sysomos or similar
• Excellent written communications skills (copywriting and implementing effective ToV for social, campaign landing pages, and proposal writing)
• Clear ambition to develop digital marketing skills and expertise in the consumer  arena

Key responsibilities:

• Overseeing the day-to-day delivery, account management, and achieving KPIs
• Creating digital/social media campaigns that deliver value, advocacy and scale for clients (Focusing on Earned and Paid rather than Owned).
• Running campaigns, including influencer engagement programmes (bloggers/vloggers), – across key social platforms and communities – again leading with Earned.
• Leveraging digital to drive sales and support clients’ CRM activities
• Creating simple proposals/working with AD for more complex proposals for pitches; attending pitches
• Developing content and briefing designers for creation of assets, including campaign landing pages, videos and apps
• Providing research, analysis and extraction of insights for client deliverables
• Creating client-facing reports summarising results with quantitative and qualitative analysis
• Campaign integration with the agency’s wider PR services

In return, this agency will offer you a variety of training and development, a great culture and environment to work in, numerous benefits and hopefully a few great years to enhance your CV with exciting projects and clients!

Get in contact with Jenny for an immediate interview!