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Jun 2, 14 •
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Lorraine Barker •
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In case you hadn’t heard, women are failing to reach their leadership potential because they don’t promote their achievements and, whereas go-getting men will be seen as assertive, women behaving in the same way will be perceived as ‘bossy’. And women...
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May 2, 14 •
4411 Views •
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Lorraine Barker •
No Comments
The average staff turnover at PR agencies is around 20%, which means one in five people will leave every year. If you could choose which ones to lose then it might not be so bad, but you can’t, which leads to disruption for clients and additional pressure...
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Mar 28, 14 •
2068 Views •
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Lorraine Barker •
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Managing the peaks and troughs of client demand can be a serious challenge for a PR agency, especially if you suddenly land projects you weren’t expecting (great!) and simply don’t have the capacity to deliver them (not so great). This is where hiring a...
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Mar 18, 14 •
2772 Views •
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Lorraine Barker •
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So, your cv has passed muster and you’re off to meet your potential new employer – excellent news! But, PR interviews can be tough. You need to demonstrate experience, knowledge, passion and creativity. Here’s how to make sure you’re ready!...
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Feb 26, 14 •
6926 Views •
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Lorraine Barker •
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What is it about start-up London PR agencies that makes them so appealing? You might think joining one could be a risky move. Smaller and younger, with a shorter track record, it’s easy to see why long-established agencies might feel like a safer bet, even...
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Feb 20, 14 •
2733 Views •
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Lorraine Barker •
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Syndicated piece written by Jack Field on behalf of www.dfergpr.com (see original link here) The “David and Goliath” concept of a small/mid-sized company getting steamrolled by a mega-corporation is not a new story – that is what corporations do; they...
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Feb 18, 14 •
2063 Views •
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Lorraine Barker •
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When looking for a campaign of the month, it’s great to see creative ideas that capture the imagination – something that is really effective, fun and engages with an audience in a way that hasn’t been done before. However, something comes up...
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Feb 13, 14 •
4529 Views •
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Lorraine Barker •
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CVs have been around so long they’ve got a Latin name, but they still play a central role in the recruitment process. Curriculum vitae literally means ‘the course of life’, but you shouldn’t try to crowbar your entire life story into two pages. ...
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Feb 4, 14 •
2424 Views •
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Lorraine Barker •
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The Sochi Winter Olympics kicks off this week and we cannot wait! With people shooting down ice tubes at 100mph, highly accurate housework on ice (also known as curling) and awesome board-dudes with their half-pipe tricks – what’s not to like? And how...
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Jan 23, 14 •
2741 Views •
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Lorraine Barker •
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TOWIE’s very own Joey Essex was used for a savvy and effective photo stunt earlier this month to celebrate the 45th anniversary of the introduction to the menu of the now-famous Dough Balls from PizzaExpress. To promote a competition where a lucky diner...
