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Oct 8, 15 •
2003 Views •
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Suzanne Kyle •
No Comments
There are some new categories on the PR Week Awards block and, perhaps unsurprisingly, one of them is Best Use of Content (the others are Best Use of Creativity – a subject we have held forth on before – and Best Use of a Small Budget). Content has been...
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Jun 24, 15 •
2443 Views •
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Lorraine Barker •
No Comments
Judging by the chatter on social media we weren’t the only ones taken in by the ad for Persona Synthetics, which was actually a very clever campaign to launch the new Channel 4 drama series, Humans. The tv ad, fake eBay listing of a ‘synth’ (buy it...
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Feb 18, 14 •
2063 Views •
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Lorraine Barker •
No Comments
When looking for a campaign of the month, it’s great to see creative ideas that capture the imagination – something that is really effective, fun and engages with an audience in a way that hasn’t been done before. However, something comes up...
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Jan 23, 14 •
2741 Views •
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Lorraine Barker •
No Comments
TOWIE’s very own Joey Essex was used for a savvy and effective photo stunt earlier this month to celebrate the 45th anniversary of the introduction to the menu of the now-famous Dough Balls from PizzaExpress. To promote a competition where a lucky diner...
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Dec 11, 13 •
2153 Views •
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Lorraine Barker •
No Comments
Alan Partridge, Norwich’s very own celebrity super-star, was brought to life in spectacular fashion earlier this month as he took over the switching-on of the Christmas Lights in Norwich. In what has been described as “the biggest event in Norwich...
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Jun 20, 13 •
1144 Views •
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workfish-admin •
No Comments
A brilliant campaign to raise awareness of Tourette’s, it was the brain child of the team at Saatchi & Saatchi Canada. The simple concept allows Twitter users to relinquish control of their account for 24 hours on the understanding that something...
