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The Snowball Effect: PR inspiration from the Winter Olympics

Feb 4 • Industry Talk • No Comments on The Snowball Effect: PR inspiration from the Winter Olympics

The Sochi Winter Olympics kicks off this week and we cannot wait!  With people shooting down ice tubes at 100mph, highly accurate housework on ice (also known as curling) and awesome board-dudes with their half-pipe tricks – what’s not to like?  And how is this relevant to PR, I hear you ask?

Some of the best PR stories are counterintuitive and surprising, and some of the competitors at these Olympics are nothing if not surprising.  They include: a Thai concert violinist turned alpine skier, a cross-country skiing Sherpa, a Mexican prince, a Jamaican bobsleigh team and a man who changed his name to a German underwear brand so he could compete in the Winter Olympics (he’s from Tonga).

Check out this article from the BBC and be amazed at the power of people to reinvent themselves in pursuit of their dreams.

http://www.bbc.co.uk/sport/0/winter-olympics/25996446

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About the Author:

Lorraine has an impressive 20 years’ experience in the PR industry the last 10 spent in recruitment! During this time, she’s had two kids, travelled to remote places and even qualified as a nail technician! Lorraine loves soaking up industry news like a vast sponge and using her network of contacts to make great things happen.

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